These cufflinks reoresent the CuffSmart which is offering these special red ribbon cufflinks to support AIDS awareness. When you wear these red cufflinks you will you be raising awareness for ongoing research and the search for the cure. CuffSmart will donate 25% of the proceeds from the sale of each red ribbon cufflink to amfAR - The Foundation for AIDS Research. Spread AIDS awareness by your cufflinks, this AIDS awarenes ribbon cufflinks will help to spread awareness and make you proud to become a part of such a noble cause.